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Fundraising Consulting & Strategy

Smarter fundraising.

Measurable results.

O'Brien Advising blends proven relationship-building with modern data intelligence and AI to help nonprofits raise more — and do it more efficiently.

Data-First

Decision Framework

Data-First

Decision Framework

AI-Assisted

Prospect & Pipeline Management

25+ Yrs

Fundraising Experience

Our Philosophy

Stronger relationships.
Sharper strategy.

The foundation of great fundraising hasn't changed: people want to connect with a mission they believe in. What has changed is how we identify, engage, and steward those people at scale — faster, smarter, and with far less wasted effort.

We don't replace your relationships with algorithms. We use intelligent tools to make those relationships more strategic, more timely, and more impactful.

Fundraising Efficiency

Identify where time and money are being lost, streamline your pipeline, and focus your team on the highest-return activities.

AI Enhanced Strategy

From prospect scoring to donor communication, we incorporate AI tools purposefully — augmenting human judgment, never replacing it.

Performance & Accountability

We set clear benchmarks and track what matters. You'll always know what's working, what isn't, and what to do about it.

Proven Methods, Modernized

The best relationship-based practices, updated with current tools and thinking so your program stays competitive and sustainable.

How We Work

Create. Measure. Improve.

A performance cycle designed to compound results over time — not a one-

time report that collects dust.

STEP 1

Create

We map your donor landscape, identify gaps and opportunities, and build a tailored engagement strategy that connects the right supporters to your mission — at every giving level. New channels, new segments, new stories.

STEP 2

Measure

Dashboards, KPIs, and clear benchmarks built around your goals. We track cost-per-dollar-raised, conversion rates, retention, pipeline velocity, and more — so every decision is grounded in real evidence.

STEP 3

Improve

We use what we learn to sharpen what's working and fix what isn't. Continuous iteration — informed by data and guided by experience — is how good programs become great ones.

AI & Data Intelligence

The right intelligence at
the right moment.

AI won't replace your major gift officer. But it will help them walk into

every meeting better prepared, better informed, and more likely to

succeed. We integrate practical AI tools that your team will actually use.

Predictive Prospect Scoring

Prioritize your pipeline with AI models that surface your highest-likelihood donors before your team spends time on the wrong ones.

Donor Retention Analytics

Identify lapsed and at-risk donors early, and trigger personalized outreach at the moments that matter most.

Personalized Communication at Scale

AI-assisted content tools that help your team craft tailored appeals, proposals, and stewardship — faster and with stronger conversion.

Portfolio & Campaign Optimization

Real-time data on what channels, messages, and segments are performing — so you double down on what works.

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What We Offer

Services built around your goals.

Every engagement is customized. We go deep where it counts and move at

the pace your organization needs.

Fundraising Program Assessment

A structured audit of your current fundraising operation — identifying inefficiencies, missed opportunities, and the clearest paths to improved performance.

Fundraising Program Assessment

A structured audit of your current fundraising operation — identifying inefficiencies, missed opportunities, and the clearest paths to improved performance.

Campaign Strategy & Execution

From annual fund to capital campaigns, we build the roadmap, train the team, and stay engaged through execution to ensure targets are met.

Major Gift Portfolio Development

Identify, qualify, and cultivate major donor relationships using a blend of relationship-based strategy and data-informed prioritization.

Interim Fundraising Leadership

Experienced leadership during transitions, vacancies, or periods of growth — maintaining momentum while you build your permanent team.

What We Offer

Services built around your goals.

Every engagement is customized. We go deep where it counts and move at

the pace your organization needs.

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